Whether I was in a UI/UX design, marketing or business development role, I’ve always considered myself as a bridge that connects people and technology, and creates a better understanding between them. I see product design as a problem solving activity, and it not only requires visual aesthetics, but also a deep understanding of human behavior, as well as an interface that functions well. A great product designer means you are a good listener, communicator, have empathy, and are able to make data driven decisions, not based on feelings. I believe successful product designs come from understanding users’ behaviours, anticipating and emphasizing with what the users want, and being able to think from their perspective, as well as having a good understanding of the technology and the business goal.  

While being an UI designer, I learned to make the flaw clear and simple. Being an UX designer taught me good UX educates users how the app works without making them think, and help users get to their goal as quickly as possible. Successful product design is all about finding the perfect spot where users’ needs and business objectives meet, while giving them a flawless and pleasant user experience. My unique background and experiences made me develop an ability to bring outside of the box thinking and creative problem-solving approach, and solve problems from the ideation stage to the pixel-perfect designs. And I use that strength to help create apps that carry experience loops of delight, surprises and emotion.