user acquisition strategy

User Acquisition Strategy

For user acquisition strategy, we first used the following market intelligence services such as SearchMan, Sensor Tower, App Annie, Appnique, apptopia to understand the mobile ecosystem and to efficiently generate high-value users and maximize the potential of mobile ad campaigns. Through those services, we acquired insights such as an estimate of how many downloads our competitors are getting and how much revenue they are generating. Gathering those data was important in order for us to make the right strategic decisions. After getting those data, we used google AdWords, Facebook ads, Instagram ads, and Twitter ads to micro target specific target markets.

Digital Advertisement

All of Dingaling’s previous users were attracted via digital advertisement. The company was able to acquire users at a rate of approx. $0.023/user.

Incentivized User Acquisition (Referral System)

As one of many in-app incentives, we implemented referral system that encouraged users to invite their friends to Diitalk. This boosted word-of-mouth marketing. (approx. 3 new user/active user)

Impression Analysis

See where our competitors allocate their budget, who’s running new campaigns, which ads are working, and how their spending changes day to day on all of their ad networks.

Which ad networks serve impressions for our competitor apps and see if a boost in the Top Charts came from paid ads or organic installs.

Using the insights of our competitor’s spending strategy, strategize our next app install
ad campaigns.