Your favourite food,

at your fingertips

Case study for interactive restaurant recommendation feature for Uber Eats

Everyday, Uber Eats connects people and restaurants all around the world, delivering customer’s favourite restaurants to their doorsteps, while helping restaurant owners get their food to customers as fast and as efficient as possible.

Uber Eats is the top food delivery app, and in order to keep excelling as the leader of the industry, I wanted to come up with ideas that make the food ordering even quicker, easier and more fun for everyone.

We all have days where you’re too tired to think about what to eat, or cannot even figure out exactly what you’re in the mood for.

For some people, decision making can be stressful and takes way too much time to decide the simplest things such as what to wear for the day or what to eat. I wanted to come up with an idea that makes decision making a game, and provides more fun and delightful user experience.

Seeing helps deciding - “Swipe to discover” feature helps users choose their next meal by swiping left or right on dishes from the best restaurants nearby and makes the decision process easier.