App Store Optimization plays a big part in app growth and user acquisition strategy, along with paid ad campaigns. We used App Intelligence services such as SearchMan, SensorTower, MobileDevHQ, App Tweak, etc to monitor all aspects of our app's global marketplace performance, track, test, and optimize our keyword strategy, and keep a close eye on our competitors.

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ASO strategy = Competitor analysis + Keyword analysis

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Competitor analysis

• Keep track on every change our competitors make including app titles, icons, screenshots, keywords, and descriptions.

• Monitor our competitors' app store rankings and search visibility.

• Research our competitors' keyword and category rankings and evaluate their keyword strategy. Adjust our keywords to avoid our competitors by using keyword alternatives or to compete with theirs.

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Keyword analysis

• Track daily category and keyword rankings for any app.

• Discover new keywords that will drive the right users to your app page and increase traffic.

• Analyze the keyword search traffic score and the keyword difficulty ratings. Pick and prioritize certain keywords to improve search rankings.